A concept by Automika, for discussion

Three website directions for Very Well Hung.

My instinct is the premium made-to-measure route, because it should attract better-value enquiries. The other two options show the safer local route and the trade/referral route.

Screenshot of the Premium Made-to-Measure homepage

Premium homeowner route

Option A · Recommended

Premium Made-to-Measure

Best for: Design-conscious homeowners who care about finish, fabric and how the room feels.
Why it could win: Positions Very Well Hung away from price-led blind enquiries and towards higher-value handmade curtains, careful fitting and quality-led work.
Watch-out: Needs strong real portfolio photography. Premium positioning falls flat if the visuals are thin.

View premium concept

Screenshot of the Trusted Local Specialist homepage

Safe local route

Option B

Trusted Local Specialist

Best for: Homeowners who want a friendly local person to help them choose, measure and fit properly.
Why it could win: Low-risk and easy to refer. Leads on personal service, careful measuring, tidy fitting and honest advice.
Watch-out: It may bring more of the same work, rather than shifting the business towards higher-value projects.

View local concept

Screenshot of the Trade & Property Partner homepage

Trade/referral route

Option C

Trade & Property Partner

Best for: Interior designers, estate agents, landlords, developers and property professionals.
Why it could win: Turns BNI and referral relationships into repeat work by positioning Simone as the reliable window-dressing partner who makes the referrer look good.
Watch-out: Only works if Simone wants trade work and can confidently promise capacity, lead times and communication.

View trade concept

My recommendation

Start with Option A — Premium Made-to-Measure.

It moves Very Well Hung away from price-led blind enquiries and towards higher-value, design-conscious homeowner work — the better-margin direction. Option B is the safe local route if most enquiries come word-of-mouth; Option C is the stretch that turns BNI and referral relationships into repeat trade work. All three share one content file, so a decision on copy and contact details updates every direction at once.

Before choosing

What we need from Simone before choosing.

These demos use placeholders for anything not yet confirmed. Nothing is invented, and there are no customer reviews — the gallery uses placeholder tiles until Simone supplies her own photography.

Which work she wants more of: premium homeowner, local homeowner, or trade/referral
Real photos of finished work
Service area and lead times
Any real reviews or written testimonials she is happy to use