Fictional demo for feedback only

Which electrician website would you trust with a £5k+ rewire?

I’m testing how trades websites can win higher-value enquiries instead of acting like online brochures. This is a fictional North London electrician example. Pick the version you think would make a homeowner most likely to get in touch.

Compare the 3 options Skip to feedback

The test

Instead of a generic electrician website, each version is built around one high-value service: rewiring. I’m trying to see which angle creates the most trust before a homeowner gets in touch.

Three directions

Same fictional electrician, three website directions.

Option 1

The Certified Rewire Specialist

For homeowners who want proof, qualifications and a safe pair of hands.

Style: premium, calm, certified, professional.

View this option

Option 2

The Renovation Project Electrician

For builders, extensions, refurbishments and bigger project work.

Style: direct, project-led, contractor-confident.

View this option

Option 3

The Friendly Local Electrician

For homeowners who care most about trust, neatness and who they let into the house.

Style: warm, reassuring, personal.

View this option

Why rewires?

Rewires are high-value, high-trust jobs. A homeowner needs to believe the electrician is safe, organised and credible before making contact. That makes rewiring a useful test for whether a website can create enquiries, not just act as an online brochure.

Option 1 · Worked example

The Certified Rewire Specialist

Premium and calm. Leads with certified work and a tidy, professional approach, aimed at homeowners who want to feel safe before they enquire.

northlondonrewire.co.uk

Homepage of the Certified Rewire Specialist direction for North London Rewire Co

Open the full site Premium, calm, trust-first.

Option 2 · Worked example

The Renovation Project Electrician

Direct and project-led. Positions the business as a serious contractor for bigger renovation and extension work, and for builder referrals.

northlondonrewire.co.uk

Homepage of the Renovation Project Electrician direction for North London Rewire Co

Open the full site Direct, project-led, contractor-confident.

Option 3 · Worked example

The Friendly Local Electrician

Warm and reassuring. Leads with the human side of letting a tradesperson into your home, for homeowners who care most about trust.

northlondonrewire.co.uk

Homepage of the Friendly Local Electrician direction for North London Rewire Co

Open the full site Warm, reassuring, trust-led.

Help me improve this for trades

A few honest answers go a long way. Nothing here is a sales pitch. I’m trying to understand what makes a homeowner trust a trades business enough to enquire.

Takes 30 seconds. Answer as much or as little as you want.

Which option would you choose?

What would make this feel more trustworthy?

What trade are you in?

What is one job type you wish you got more enquiries for?

For another trade, the equivalent might be boiler installs, extensions, garden rooms, roof repairs, damp surveys, flooring installs or another high-value service.

Want a quick mock-up for your trade? (optional) Leave your details if you’d like me to pick a high-value service and show what a better enquiry page could look like.

You can use my feedback anonymously to improve or explain this service.

Feedback is used to improve these examples for tradespeople. No spam.

Thanks. That feedback helps me make this more useful for trades.

If you left your details, I’ll be in touch with a quick mockup for your trade.