Terms of service.

1. Who we are

Automika Ltd. Company number 17020729. Registered in England and Wales. You can contact us at hello@automika.co.uk.

In these terms, "we", "us" and "our" refer to Automika Ltd. "You" and "your" refer to the business or individual engaging us as a client. By accepting a quote or proposal from us, or by using one of our services, you agree to these terms. Where a signed proposal or statement of work says something different, the proposal takes precedence for that project.

2. What we do

Automika is a UK digital development studio. Our services include:

• Websites: design, build, rebuild and launch of websites, including content structure, performance, accessibility and analytics set-up.
• Search and GEO: technical and local SEO, structured data, service-page structure and content aimed at visibility in Google and AI answer engines.
• Custom tools and web applications: calculators, checkers, qualifiers, portals, booking flows and similar.
• Automation: enquiry routing, follow-up, CRM and workflow automation where manual handling is the bottleneck.
• Managed services, where agreed, such as missed-call capture or phone answering, provided on a monthly subscription (see section 6).
• Free website reviews, which are provided without charge and without obligation (see section 3).

The exact scope of any engagement is set out in the quote or proposal we send you.

3. Free website reviews and enquiries

A website review requested through our site is free, written by us in good faith, and based on publicly visible information. It is general guidance, not a warranty, and we are not responsible for decisions you take on the basis of it. Submitting a review request or a start-a-project form does not create a contract between us; a contract is formed only when you accept a written quote or proposal.

4. Quotes, scope and changes

We do not publish fixed prices. Projects typically range from around £1,500 for focused improvements to £15,000 or more for full builds with custom tools. After an initial call we provide a written quote or proposal describing the scope, deliverables, assumptions, timeline and price. The quote is valid for the period stated on it (30 days unless stated otherwise).

If you ask for work outside the agreed scope, or if information you supply turns out to be materially different from what the quote assumed, we will tell you and agree any change in price or timeline in writing before proceeding. Small adjustments are normal and we will be reasonable about them.

5. Payment

• The payment schedule (for example a deposit on acceptance, with the balance at agreed milestones or on launch) is stated in each quote or proposal.
• Invoices are payable within 14 days of the invoice date unless the quote says otherwise. All prices are in pounds sterling and exclusive of VAT unless stated otherwise.
• If an invoice is overdue we may pause work, or suspend a hosted site or managed service, after giving you reasonable notice. We may also charge statutory interest on late commercial payments.
• Third-party costs you choose to incur (for example domain registration, hosting, paid software or stock imagery) are payable by you and are either billed to you directly by the provider or itemised on our invoice.

6. Managed services and subscriptions

Where we provide a managed service such as missed-call capture or phone answering, the following applies in addition:

• Pricing: the monthly price is confirmed in writing before you start. Our missed-call capture service is priced from £499 per month. Subscriptions are billed monthly in advance.
• No long-term contracts: you can cancel at any time by emailing hello@automika.co.uk before your next billing date. Service continues to the end of the current billing period. We do not refund partial months.
• Price changes: we will give you at least 30 days' written notice before any change to a subscription price. If you do not agree, you may cancel before it takes effect.
• Your information: you must give us accurate information about your business, services, service area, availability, booking rules and call-handling instructions, and keep it up to date. We handle calls and bookings based on what you tell us and what callers tell us; you should verify booking details with your customers where needed.
• Accuracy: we aim to handle every call professionally, but we cannot guarantee that every call will be answered or every booking will be error-free. AI systems, like all technology, can make mistakes. We are not responsible for customer no-shows.

7. Your responsibilities

To deliver well, we need you to:

• Provide content, images, brand assets, access and decisions within the timescales we agree. Delays on your side may move the timeline.
• Make sure you have the right to use any content, images, logos or data you give us, and that it is accurate and lawful.
• Review and approve work at the agreed stages. If we do not hear from you within 10 working days of sending a deliverable for approval, we may treat it as approved so the project can continue.
• Keep your own copies of credentials, and tell us promptly if your business details or availability change.

8. Intellectual property

• On payment in full, you own the website, content and custom code we create specifically for you under the engagement, and you may use, change and move it as you wish.
• We retain ownership of our pre-existing tools, templates, libraries and know-how, and of any general-purpose components we reuse across projects. You have a perpetual, non-exclusive licence to use them as part of the deliverables.
• Third-party software, fonts, images and services are licensed to you under their own terms.
• Unless you ask us not to, we may refer to you as a client and show the work (for example in our portfolio and case studies), describing it accurately and without disclosing confidential information.

9. Hosting, third-party services and availability

Our work relies on third-party providers for hosting, domains, analytics, booking, email, telephony, AI and other infrastructure. We choose them carefully, but we cannot guarantee uninterrupted service where disruption is caused by factors outside our reasonable control, including provider outages, network failures, changes to third-party platforms or search engines, or force majeure events. Where we host or maintain a site for you, the scope and price of that service is set out in writing.

10. Search, GEO and results

We build sites and content using current good practice for search engines and AI answer engines, and we measure results honestly. We do not guarantee rankings, traffic, AI citations, enquiry volumes or revenue, because those depend on factors outside our control, including competitors, search engine and AI platform changes, your market and your own follow-up. Anything we say about expected outcomes is an estimate in good faith, not a promise.

11. Fair use and prohibited conduct

You agree not to use our services to carry out or facilitate unlawful activity; to harass, threaten or abuse anyone; to send unsolicited marketing (spam); to mislead people about your identity, qualifications, location or the nature of your business; or to interfere with or disrupt our systems or those of our providers. We may suspend or end an engagement if we reasonably believe this is happening.

12. Data protection

How we collect, use and protect personal data is set out in our privacy policy. Where we process personal data on your behalf (for example enquiry data from your website, or calls and bookings under a managed service), you remain the data controller and we act as a processor on your instructions. If you need a formal data processing agreement, contact us at hello@automika.co.uk.

13. Confidentiality

Each party agrees to keep confidential any non-public information received from the other in connection with the engagement, including business information, customer details, enquiry data and commercial terms. This does not apply to information that is publicly available, independently developed or required to be disclosed by law.

14. Limitation of liability

To the fullest extent permitted by law:

• Our total liability to you for any claims arising out of or related to an engagement is limited to the total fees you have paid us for that engagement in the 12 months immediately before the event giving rise to the claim (or, for a subscription service, the fees paid in the three months before the event).
• We are not liable for indirect, incidental, special or consequential losses, including loss of profit, loss of business, loss of data or loss of goodwill, whether or not foreseeable.
• Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited by English law.

15. Ending an engagement

Either party may end a project engagement by giving written notice. If you end it, you pay for work completed and costs committed up to that point, as set out in the proposal. We may suspend or end an engagement immediately if you fail to pay an amount due and do not remedy it within 14 days of our notifying you, if you materially breach these terms, or if you use our services in a way that is unlawful, harmful or in breach of section 11. Managed services are cancelled as described in section 6. On ending, we will hand over completed work you have paid for and handle any remaining personal data in line with our privacy policy.

16. Changes to these terms

We may update these terms from time to time. Material changes will be notified to active clients by email with at least 30 days' notice. The current version is always available at automika.co.uk/terms/.

17. Governing law and jurisdiction

These terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these terms or our services are subject to the exclusive jurisdiction of the courts of England and Wales.

Last updated 22 August 2026. See also our privacy policy.