Three website directions
Three ways Wings Media could introduce itself
One service underneath, three different first impressions. Open each site on your phone as well as a laptop.
Our pickStart with The Local Partner
The same in all three
Each site makes these promises in these words. Only the case around them changes.
- Every monthI film at your place early each month, at a quiet time you choose.
- Every ThursdayEvery Thursday I send next week's posts to your phone in one message.
- Your yesNothing goes out until you approve it.
- On the dayApproved posts go out on the days we planned.
- Month endAt the end of each month you get a one-page summary of what went out.
Direction 1 of 3Recommended
The Local Partner
A friendly local person who films your place and posts every week. You just approve.
- Opens on a sample message: next week's posts, ready to approve on your phone.
- Shows one idea going from footage to edit to caption to approval.
- Your first month as a short track, then the same simple loop every month.
- First step
- Free social check
- Plans from
- £350 a month
- Built on what owners say
- Owners most value one named person they trust, who takes social media off their plate.
Direction 2 of 3The upside play
The Commercial Method
Social media with a job to do: a plan around what you want more of, then a straight report.
- Opens on a worked concept campaign to fill a quiet Tuesday at a bistro.
- Mixes posts that bring people in this week with posts that keep you known.
- Says once, calmly, what Megan controls and what she doesn't.
- First step
- Free quiet-day plan
- Plans from
- £495 a month, plus £250 set-up
- Built on what owners say
- Owners describe a good result in plain terms, like a busier quiet night. They want straight talk.
Direction 3 of 3The wildcard
The Storyteller
Your people and your craft, filmed as short stories your regulars look out for.
- Opens like a magazine, with warm editorial type and a bakery photo.
- Walks through one sample story, beat by beat, from hook to caption.
- Five story formats and a founder film, drawn as a storyboard.
- First step
- Free story call
- Plans from
- £395 a month
- Built on what owners say
- Owners light up when their page finally looks like them and when filming puts their staff at ease.
Side by side
The same service, three different cases for it
| 1The Local Partner | 2The Commercial Method | 3The Storyteller | |
|---|---|---|---|
| Who it suits | The Local Partner: Busy owners who know they should post and never get round to it. | The Commercial Method: Owners who judge every spend by what it brings in. | The Storyteller: Owners proud of their people, their craft and their place. |
| What the first screen shows | The Local Partner: A sample approval message for next week's posts, over a café photo. | The Commercial Method: Quiet Tuesdays: a concept poster, three reels and a story poll. | The Storyteller: A bakery photo and one line: your people are your best story. |
| First step | The Local Partner: Free social check | The Commercial Method: Free quiet-day plan | The Storyteller: Free story call |
| Plans from | The Local Partner: £350 a month | The Commercial Method: £495 a month, plus £250 set-up | The Storyteller: £395 a month |
| What you need to supply | The Local Partner: Your town, a photo of you and the price you want to test. | The Commercial Method: As for the first, plus a simple way to track each goal. | The Storyteller: Your own story in your words, a photo of you and a founder film price. |
| Risk | The Local Partner: Low. Every promise on it is something you control from day one. | The Commercial Method: Medium. The report only fills in once real places share their numbers. | The Storyteller: Medium. Story work is harder to price and leans on your own voice. |
Our recommendation
Start with The Local Partner.
It leads with what owners value most: one trusted person and nothing posted without a yes. Everything it promises is in your hands today.
- Now
Launch with The Local Partner. Nothing on it depends on results you do not have yet.
- Later
Move towards The Commercial Method once two or three places are happy to share starting numbers.
- Any time
Borrow from The Storyteller if you love the story formats. They fit into the first site as a section and an add-on.
Before anything goes live
Anything we could not confirm reads as finished copy and is tagged behind the scenes. It is all in one printable list, starting with the 8 answers every direction needs.