Sample story · written for this page · made-up bakery café
A story, start to finish
Working title Before the doors open
How one filming morning becomes a week of posts, planned frame by frame before I film anything.
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F1 Hook Beat 1 of 7 · 0:00
5:52On screen: “Most of the town is still asleep.”
Shot A light switching on in an empty room.
Open on a moment people never get to see.
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F2 Place Beat 2 of 7 · 0:03
On screen: “This is the hour nobody sees.”
Shot Wide and still: chairs on tables, light coming up.
A wide shot sets the scene in two seconds.
Context · stock photo -
F3 Person Beat 3 of 7 · 0:08
On screen: “First job: last night's dough.”
Shot Hands in flour, from the shoulder down.
Hands, not faces. The skill still shows.
Context · stock photo -
F4 Detail Beat 4 of 7 · 0:14
On screen: “The first coffee is for the team.”
Shot Close on the machine as the first shot pours.
One close detail: the frame people remember.
Context · stock photo -
F5 Turn Beat 5 of 7 · 0:20
OpenOn screen: “6:58. Two minutes to go.”
Shot The sign on the door turned from closed to open.
Without a turn it's a montage, not a story.
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F6 Payoff Beat 6 of 7 · 0:26
On screen: “Ready when you are.”
Shot The first bake on the counter. No customers in shot.
The thing locals can come in for.
Context · stock photo -
F7 Invitation Beat 7 of 7 · 0:32
Open from 7Come early for the first bakeYour place · your streetOn screen: “Open from 7. Come early for the first bake.”
Shot End card: your line and your opening time.
End on something people can act on.
Sample caption · written for this page
Most of the town is still asleep when our lights go on. Last night's dough comes out first. The first coffee is for the team. At 6:58 the sign turns. We open at 7, so come early for the first bake while it's still warm.
One morning, a week of posts
A short film, about 38 seconds
All seven frames, with subtitles
Day one, early
A carousel of seven slides
One frame per slide, the on-screen line as its text
Day three
Three stories
Detail, turn and invitation. The last asks: what's your first order?
Days one and two
A photo post
The coffee detail, with a longer caption
Day five
A counter card
The closing line, printed for your counter
All week
