Private demo Direction 3 of 3 · The Storyteller

All three directions

The stories I film

Five kinds of story, five ways to tell them

Each is a kind of story I know how to find and film at your place. One can run as a series, so locals look out for the next one.

A potter's hands shaping a clay pot on the wheel.

A maker at the wheel. Format example · stock photo

Meet the maker

Every place has someone whose hands everyone trusts. This is their story.

“Most people never see this part. It's my favourite bit.”

The maker, in their own words · Sample quote · written for this page

I spend a session with the person who makes the thing people come back for. We talk while they work. I film the place, then the person, then their hands and tools up close.

Leatherworking tools laid out on a cutting mat beside a small leather wallet.

A maker's tools, laid out. Format example · stock photo

Your part
Choose who to feature and ask them first. I'll do the rest.
Why locals remember it
People remember a person more easily than a product.
What it gives people a reason to do
Ask for the maker's loaf, cut or blend by name.

The first shift

The quiet hour before the doors open is the most honest part of the day.

I arrive as the lights come on and film the place waking up. Nobody has to talk. Locals see the care that goes in before they ever walk in.

See this one as a full storyboard

Concept · not client work

  1. 5:52

    5:52

    Lights on in an empty room.

  2. 6:05

    A bright café interior with wooden tables and chairs in window light, before anyone arrives.

    Chairs still on the tables. Format example · stock photo

  3. 6:40

    Espresso running from a steel machine into a white cup.

    The first coffee, for the team. Format example · stock photo

  4. 6:58

    Open

    The sign turns.

Your part
Let me in early on filming days and carry on as normal.
Why locals remember it
It shows the care that goes in before anyone walks through the door.
What it gives people a reason to do
Come early for the first bake or the first coffee.

Behind the counter

Customers see the result. This shows them the skill.

A hand cutting cubes of cheese on a wooden board with a long knife.

Cutting cheese to order. Format example · stock photo

  1. Slicing to order, by eye
  2. Wrapping it so it looks like a present
  3. Writing the label by hand

I film the small skills that make a place feel expert, then cut them into short clips that are a pleasure to watch.

Your part
Tell me what you're proudest of. Do it the way you always do.
Why locals remember it
Seeing the skill makes the price make sense.
What it gives people a reason to do
Try the thing they just watched being made.

The regulars

Why people keep coming back, in their words, with their permission.

Same table, same angle, a different usual each time, so people know it's a series. With their blessing, I ask a few regulars what keeps them coming in and film their usual.

  • A flat white

  • A pot of tea

  • The paper

  • A croissant

  • Two cups

  • A bowl for the dog

Six regulars, one fixed frame. In the real series each has a short quote, given with permission. Concept drawing · not client work

Consent, for every story. Nobody is filmed without saying yes. Regulars see their clip before it goes out. Anyone can change their mind and the clip comes down. Staff are never filmed as a favour to the boss.

Your part
Suggest a few regulars who might enjoy it. I'll ask them properly.
Why locals remember it
People trust other locals more than any advert.
What it gives people a reason to do
Feel welcome to become a regular too.

Start to finish

One dish or product, from first step to last.

Flour to loaf, beans to cup, bucket to bouquet. These films are satisfying to watch and they show the work behind the price.

  1. Ingredients in jars and walnuts on a wooden board in soft window light.

    1Weigh

  2. 2Fold

  3. 3Prove

  4. 4Bake

  5. A hand piping white icing onto jam pastries on a tray.

    5Finish

Five steps of one loaf. Steps 1 and 5 are stock photos, steps 2 to 4 are drawings. Concept · not client work
Your part
Pick the dish or product. Make it as you normally would.
Why locals remember it
Following one thing all the way through is satisfying and it sticks.
What it gives people a reason to do
Order the thing they've just watched come together.

Music, privacy and neighbours

Music

I only use music that is licensed for the platform or cleared for your use. If a track can't be cleared, the story goes out without it.

Privacy

No children's faces without a parent's say-so. No till screens or anything private in shot. Raw footage stays with me until you ask for it.

Local collaborations

On the Community plan, one story a month sits between two businesses: the bakery that supplies the café's bread, the florist who does the tables on a Friday. You both share it, so each of you meets the other's regulars.

Tell me about your place

Book a free story callWhatsApp Megan

Free, 20 minutes, by phone or over a coffee. I'll bring two or three story ideas for your place and tell you honestly which plan fits.

Book a free story call