About Automika
Automika is a UK digital development studio that builds websites, search infrastructure, web applications and automation for service businesses. It combines commercial thinking, data and software development in one place, and it is founder-led: the person you speak to is the person who builds the thing.
Why Automika exists
Plenty of service businesses have a website that looks fine and still does very little. The failure is rarely the design. It is everything around it: how the business is found, what a buyer needs to know before they will get in touch, and what happens to the enquiry once it arrives.
A website is approved on how it looks on launch day. Whether it shows up for the right searches, answers the questions buyers actually have, and turns visits into enquiries is rarely measured, so nobody knows.
People find the wrong page, cannot tell if the business does what they need, cannot see how to get in touch, or send an enquiry that goes nowhere. Each leak is small. Together they are most of the lost work.
The traditional model hands over a finished site and moves on. Search, content, tools, qualification and measurement become someone else's problem, usually the owner's. Automika was set up to build the whole system and stay accountable for whether it works.
How we approach a project
The same four steps on every project, whether it is a focused improvement or a full build with custom tools.
What they search for, what they need to see before they trust you, what makes them pick you over the next result, and which enquiries are worth having. This is where the commercial thinking goes in.
Page structure, service pages, plain-English answers, structured data, local search, speed and clear contact paths. Built so Google and AI answer engines can use it and so buyers can act on it.
Checkers, calculators, booking flows and qualifying forms, built into the site where they help a buyer decide and arrive better informed. Not a feature list: only what the journey needs.
Enquiries logged with source and type, tracking set up from day one, reporting you can read. The system is extended, including automation, only when the evidence says it is worth it.
Every project is scoped on a build call and quoted at a fixed price. See how we price.
How we're different from a traditional agency
A traditional agency
Automika
Commercial digital infrastructure, not just pages.
Founder
Twelve years in regulated financial services, applied to businesses that win work through enquiries.
Before Automika, Saqib spent 12 years in regulated financial services, in insurance and including Staysure, working on high-value customer journeys from first enquiry to sale. That work is about the whole path: how someone arrives, what they need to see to trust you, where they drop out, and what actually converts, measured rather than guessed.
Automika brings that discipline to service businesses that rarely get it: structural engineers, electricians, curtain makers, coaches, rental companies. The same questions apply. The difference is that in most small businesses nobody has ever asked them of the website.
Automika is small, hands-on and technically capable by design. There is no account manager and no handover to a separate build team. The person you speak to on the build call is the person who structures the site, writes the pages, builds the tools and reads the reports with you.
Before Automika
Financial services, 12 years
Insurance, including Staysure. Leading a technical team of eight, hands-on with APIs, Salesforce, Snowflake and Oracle, on work that produced roughly £2.5m in annual profit uplift, measured rather than guessed.
Automika Ltd founded
Built to bring that same discipline, commercial thinking, data and software in one place, to service businesses that rarely get it.
2026
A full website rebuild for a chartered structural engineer in South West London: the first build measured this way, end to end, from launch.
Before Automika, the facts
Insurance, including Staysure, working on high-value customer journeys from first enquiry to sale.
A technical team within a regulated financial services business, held to the same standard of proof as the rest of the business.
Work Saqib led before Automika, in a regulated environment where every figure was checked.
The technical systems behind those customer journeys, not just the strategy around them.
Service businesses rarely get anyone with this background near their website. The systems Saqib worked on were checked against real numbers: enquiries, conversion, revenue, sat under scrutiny from finance and compliance teams. That habit, of building something and then proving whether it works, carries straight across to a structural engineer's enquiry form or an electrician's booking flow.
References
Automika is a young studio, so alongside client work we name the people who can speak to how Saqib works. Written references are supplied at proposal stage.
“In a business where credibility is everything, Saqib at Automika delivered exactly what we needed. The site design elevates our brand and positions us as a premium, trustworthy option. We've seen a clear uptick in both engagement and client conversions since launch.”
Professional reference
Managing Director, Ticorp Ltd, Gibraltar. Worked with Saqib for 8 years.
Professional reference
Head of Trading, The Acorn Group. Worked with Saqib for 4 years at Staysure.
Professional reference
Head of Marketing, Park Holidays UK. Formerly Head of Marketing Technology & eCRM, Staysure Group. Worked with Saqib at Staysure Group.
Who we work best with
A good fit
Probably not a fit
Not sure where you sit? Seven quick questions will tell you, and us, whether it is worth a call.
Want the money conversation first? See how we price.
Straight answers
Automika is based in London and works with service businesses across the UK. The company is registered in England and Wales.
Saqib Khanbhai, the founder. Automika is founder-led and hands-on: the person you speak to on the build call is the person who builds and supports the work.
No. Automika is a digital development studio and build partner. It builds the website and the search, tooling and tracking around it, and stays accountable for whether the system wins work.
Yes. Automika works remotely by default and on site by request. Build calls are held online and can be booked directly.
High-performance websites, search and GEO infrastructure, custom tools and web applications, and business automation where manual handling is the bottleneck. Websites come first; the rest is added when it earns its place.
Automika Ltd, company number 17020729, registered in England and Wales. Email hello@automika.co.uk.
Every project is documented as it is built and the code and content are yours on handover, so nothing depends on one person being available on a given day.
Start a project
Seven quick questions. If it’s a fit, you’ll be able to book a build call straight away.
