12 years inside regulated customer journeys
Built and optimised journeys in UK financial services, reviewed end to end by compliance, risk, and commercial teams before they went live.
A conversion-focused studio for UK service businesses. We build sites that turn existing traffic into calls, enquiries, and booked work.
12 years inside regulated financial services, working on customer journeys where every screen, form, and call to action had to earn trust and drive a measurable outcome.
That environment teaches you something most agencies never learn: small shifts in clarity, friction, and structure move revenue in ways you can actually measure. Headlines matter. Button placement matters. The page before the form matters more than the form itself.
I started Automika to bring that discipline to UK service businesses, where the stakes are the same and the margin for a weak site is zero. One focus, one commercial outcome: more of the right enquiries, from the traffic you already have.
People are already landing on the site. They're just not calling, enquiring, or booking. That's what we fix.
Every buried phone number, vague headline, and form that asks too much is a job going to the next firm on the list. Most owners pour more into ads, SEO, and vans to paper over a site that can't close the visitors it already has.
Automika exists to fix the part of the funnel that does the most damage and gets the least attention: the site itself.
Each decision ties back to one question: does this help generate more enquiries from the visitors already arriving?
Layout, headlines, and CTAs are engineered to move visitors toward a call or a qualified enquiry. Anything that doesn't serve that outcome gets cut.
Most local-service searches happen on a phone, with urgency, and with a competitor one tap away. Every site puts the phone, the form, and the trust signals within a thumb's reach.
Trades, local services, professional firms. We don't take ecommerce, SaaS, or portfolios. Narrow focus produces sharper work and fewer compromises.
We don't promise traffic. We turn the visitors already landing on your site into measurable calls and enquiries. No extra ad spend, no rebuild required.
Every screen had to justify itself commercially, legally, and on measurable user outcome. That's the same discipline your site needs, and the one most agencies skip.
Built and optimised journeys in UK financial services, reviewed end to end by compliance, risk, and commercial teams before they went live.
Every visit modelled from first click to completed outcome. That's where most service-business sites quietly leak revenue and never know it.
Every recommendation ties back to something measurable: enquiry rate, call volume, cost per lead. Pretty without performance isn't finished work.
Plumbers, electricians, heating engineers, architects, local professional firms. One market, understood deeply. No template approaches and no learning on your budget.
Automika is not built on generic agency theory. It comes from 12 years inside commercial teams where customer journeys, trust and conversion had measurable consequences.
Selected lines from professional references.
What stood out was his ability to directly impact revenue by improving how customer enquiries convert into sales.
I worked with Saqib for 4 years at Staysure, the UK’s largest travel insurer. What stood out was his ability to directly impact revenue by improving how customer enquiries convert into sales. He combines deep data science capability with a strong commercial mindset, focusing on what actually drives results rather than theory. He was consistently reliable, easy to work with, and someone I trusted on high-impact commercial initiatives, particularly anything affecting customer conversion. I’ve no doubt he’ll bring the same approach to Automika, helping businesses turn more of their existing enquiries into real revenue.
I’ve worked with Saqib on key digital growth projects with high commercial gains. He’s a logical thinker who brings strong solutions.
I’ve worked with Saqib on key digital growth projects with high commercial gains. He’s a very logical thinker, and contributes great solutions to solve business problems. I’d highly recommend him if you have digital challenges that need solving.
Saqib built a strong reputation across the business as someone with genuine commercial ability and the discipline to deliver.
Saqib was part of my organisation at Ticorp for 8 years. In that time he built a strong reputation across the business as someone with genuine commercial ability and the discipline to deliver, including on a range of digital and web-facing projects. He’s the kind of person you can trust with work that matters and know it will be done properly.
Start with a free conversion audit. Forty-eight hours to a clear, personally reviewed report on where your site is losing enquiries and exactly what to fix.