About Automika

12 years optimising high-value customer journeys. Now applied to service businesses that can't afford to miss enquiries.

A conversion-focused studio for UK service businesses. We build sites that turn existing traffic into calls, enquiries, and booked work.

  • Founder-led delivery
  • UK-based, London
  • Service businesses only
Saqib Khanbhai, Founder of Automika
Saqib Khanbhai
Founder, Automika

12 years inside regulated financial services, working on customer journeys where every screen, form, and call to action had to earn trust and drive a measurable outcome.

That environment teaches you something most agencies never learn: small shifts in clarity, friction, and structure move revenue in ways you can actually measure. Headlines matter. Button placement matters. The page before the form matters more than the form itself.

I started Automika to bring that discipline to UK service businesses, where the stakes are the same and the margin for a weak site is zero. One focus, one commercial outcome: more of the right enquiries, from the traffic you already have.

12 years, regulated financial services Service businesses only Registered in England and Wales
Why Automika exists

Most service business websites don't have a traffic problem. They have a conversion problem.

People are already landing on the site. They're just not calling, enquiring, or booking. That's what we fix.

Every buried phone number, vague headline, and form that asks too much is a job going to the next firm on the list. Most owners pour more into ads, SEO, and vans to paper over a site that can't close the visitors it already has.

Automika exists to fix the part of the funnel that does the most damage and gets the least attention: the site itself.

How we think

Four principles. Every project, every page.

Each decision ties back to one question: does this help generate more enquiries from the visitors already arriving?

01

Built to generate calls, not just look good

Layout, headlines, and CTAs are engineered to move visitors toward a call or a qualified enquiry. Anything that doesn't serve that outcome gets cut.

02

Designed for the mobile, high-intent buyer

Most local-service searches happen on a phone, with urgency, and with a competitor one tap away. Every site puts the phone, the form, and the trust signals within a thumb's reach.

03

Service businesses only. No exceptions.

Trades, local services, professional firms. We don't take ecommerce, SaaS, or portfolios. Narrow focus produces sharper work and fewer compromises.

04

More jobs from the traffic you already have

We don't promise traffic. We turn the visitors already landing on your site into measurable calls and enquiries. No extra ad spend, no rebuild required.

Why trust me with your site

Most agencies learn conversion on other people's websites. I learned it in regulated finance.

Every screen had to justify itself commercially, legally, and on measurable user outcome. That's the same discipline your site needs, and the one most agencies skip.

01 Credential

12 years inside regulated customer journeys

Built and optimised journeys in UK financial services, reviewed end to end by compliance, risk, and commercial teams before they went live.

02 Credential

Trained to think in full journeys, not homepages

Every visit modelled from first click to completed outcome. That's where most service-business sites quietly leak revenue and never know it.

03 Credential

Commercially literate, not just visually led

Every recommendation ties back to something measurable: enquiry rate, call volume, cost per lead. Pretty without performance isn't finished work.

04 Credential

UK service businesses, exclusively

Plumbers, electricians, heating engineers, architects, local professional firms. One market, understood deeply. No template approaches and no learning on your budget.

Backed by reference

A commercial background, not an agency script.

Automika is not built on generic agency theory. It comes from 12 years inside commercial teams where customer journeys, trust and conversion had measurable consequences.

Selected lines from professional references.

Professional reference

What stood out was his ability to directly impact revenue by improving how customer enquiries convert into sales.

Headshot of John Macdonald
John Macdonald Head of Trading, The Acorn Group — Insurance
Professional reference

I’ve worked with Saqib on key digital growth projects with high commercial gains. He’s a logical thinker who brings strong solutions.

Headshot of James Robinson
James Robinson Head of Marketing, Park Holidays UK Former Head of Marketing Technology & eCRM, Staysure Group
Professional reference

Saqib built a strong reputation across the business as someone with genuine commercial ability and the discipline to deliver.

Headshot of Paul Carruthers
Paul Carruthers Managing Director, Ticorp Ltd Gibraltar
Start here

More jobs from the traffic you already have.

Start with a free conversion audit. Forty-eight hours to a clear, personally reviewed report on where your site is losing enquiries and exactly what to fix.

Delivered in 48 hours Reviewed personally, not automated No obligation