Insights
Practical notes on websites, search, GEO and enquiry conversion for UK service businesses. Specific, written from live client work, and free of fluff. Each one ends with something you can do this quarter.
Latest
Written by Saqib Khanbhai, founder of Automika. Facts over opinions; where we use an example, it is from a real project.
A plain definition, how ChatGPT, Google AI Overviews, Perplexity and Copilot pick their sources, what makes a page extractable, and a checklist for this quarter. With an honest caveat about guarantees.
Read the article →One page per service and intent, URL and title patterns, what belongs above the fold, the questions buyers actually ask, hub-and-spoke linking, schema, and how to measure each page in Search Console. With the Panoptic Design example.
Read the article →The five leak points, the handful of events worth tracking, a simple enquiry log, a fifteen-minute weekly review, and when qualification tools and automation actually earn their place.
Read the article →Saqib Khanbhai, founder of Automika, a UK digital development studio. He spent 12 years in regulated financial services working on high-value customer journeys before building websites, search infrastructure and tools for service businesses.
Websites, Google and AI search (GEO), custom tools and enquiry conversion for UK service businesses: structural engineers, electricians, architects, trades, specialist retailers and coaching businesses.
When there is something useful to say from live client work. We would rather publish three articles worth acting on than thirty that are not.
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