01
Technical SEO
Server-rendered pages, clean URLs with 301 redirects, fast load on mobile, correct canonicals, sitemaps, robots rules and security headers. The foundations Google needs before content matters.
- Home
- Search & GEO
02 · Search & GEO
Get found where customers are actually looking.
Google, Google Maps and, increasingly, AI answer engines. Automika builds search visibility into the structure of the website: technical SEO, local search, one-intent service pages, structured data and content that answers the questions buyers actually ask.
Plain definition
What GEO means, and how it differs from classic SEO.
GEO (generative engine optimisation) is the practice of structuring a website and its facts so that AI answer engines such as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot can extract, trust and cite them.
Classic SEO earns a position in a list of links. GEO earns a mention in an answer. The two overlap heavily, and both start with the same thing: a fast, well-structured site with pages that answer one question each.
A classic SEO page
Built to rank for a keyword.
- Targets a keyword, repeats it, pads the word count
- Facts are implied rather than stated
- Location pages duplicated town by town
- Success is a ranking position
- Structured data is an afterthought, if it exists
Ranks, sometimes. Gets quoted, rarely.
A search + GEO page
Built to be the answer, and to be cited as the answer.
- Answers one question for one kind of buyer, in plain English
- States facts directly: who, where, what, how much, how long
- Explicit questions and answers on the page, mirrored in FAQPage schema
- Service, Organization and LocalBusiness structured data
- Consistent business details across the site, Google Business Profile and directories
- Success is impressions, clicks and enquiries, not a position
Write for the buyer. Structure for the machine.
What Automika does
Search visibility built into the structure, not sprinkled on afterwards.
Six things, done together, and a seventh that runs for as long as the site does. Most of them are decided before a page is designed, which is why Automika builds search into the website rather than selling it as a separate retainer.
02
Local search
Google Business Profile set up and structured properly, service areas defined, consistent name, address and phone details, and a clear path for customers to leave reviews.
03
Service-page architecture
One intent per page. Panoptic Design has six London service pages: crack inspection, RSJ and steel beam calculations, chimney breast removal, extensions, rear extensions and side-return extensions.
04
Content that answers real questions
Plain-English FAQs and informational articles that answer what buyers actually ask: what it involves, what it costs, how long it takes, who is qualified to do it.
05
Structured data
Organization, LocalBusiness, Service, FAQPage and BreadcrumbList schema on the right pages, mirroring what is visibly on the page, so machines read the same facts people do.
06
Internal linking
Service pages, articles, tools and case studies linked so that buyers and crawlers can move from a question to the service that answers it in one click.
07 · Always on
Measurement in Search Console and GA4
Search Console and GA4 are verified at launch, consent-gated, and tied to the enquiry log. You see impressions, clicks and queries by page, organic sessions by landing page, and enquiries by source page, so the next content decision is based on evidence rather than a hunch.
Live example · Panoptic Design
One page, one intent: the crack inspection London page.
This page answers one question for one kind of buyer: a London homeowner who has found a crack and wants to know whether it matters. It is the best organic performer on the Panoptic Design site.
- Named for the search, not the service menu: crack inspection, London
- Plain-English answers: what a structural crack looks like, what an inspection involves, what happens next
- Service and FAQ structured data, breadcrumbs and links to the related guides and the checker
- WhatsApp, form and phone enquiry paths on the page, logged with source and project type
How we work
Search is planned before the first page is designed.
Most of the value is in the architecture. Get that right and the content, structured data and links have somewhere to live. The person you speak to is the person who builds it. About the founder →
Straight answers
Search and GEO: the facts, for people and for answer engines.
Automika builds search and GEO infrastructure for UK service businesses. No guarantees, no retainers you don't understand, and everything measured.
What is GEO?
GEO stands for generative engine optimisation. It is the practice of structuring a website and its facts so that AI answer engines such as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot can extract, trust and cite them. In practice: clear factual statements, explicit questions and answers, structured data and consistent business details across the web. We go into more depth in what is GEO, and does a UK service business need it?
Can Automika help a business appear in AI search?
Yes. Automika structures service pages, FAQs and business facts so that answer engines can extract and cite them, and adds Service, FAQPage, Organization and LocalBusiness structured data. Automika cannot control what any AI engine chooses to show, and does not claim to.
Does Automika guarantee rankings?
No. Nobody can honestly guarantee rankings on Google or citations in AI answer engines, because neither is controlled by the business or its supplier. We measure what can be measured instead: impressions, clicks and queries in Search Console, organic sessions and enquiries in GA4, and enquiries by source page in the enquiry log.
Does Automika do local SEO?
Yes. Local search is built in for service-area businesses: Google Business Profile setup and structure, service areas and location pages where they are genuinely useful, consistent name, address and phone details, and review paths. Very Well Hung, a North London curtains and blinds business, received a Google Business Profile setup pack as part of its rebuild.
Is content written for Google or for people?
For people, in the order Google and answer engines need it. Every page answers one real question for one kind of buyer, in plain English. We don't produce thin location pages or padded articles. A page a buyer wouldn't read is a page Google and AI engines have no reason to cite.
How is progress measured?
In Google Search Console (impressions, clicks and queries by page), GA4 (organic sessions, landing pages and enquiry events) and the enquiry log (which page, which project type, which contact method). Search Console and GA4 are set up at launch and reported on regularly.
Cost
What does search and GEO cost?
Search and GEO are scoped with the website rather than sold as a monthly retainer. Projects typically range from around £1,500 for focused improvements to £15,000 and above for full builds with custom tools, and you get a fixed quote after a short build call. Pricing sets out what sits at each end of that range.
Related
Search works best when the site and the tools are built for it.
01 · Websites
Websites built to win work.
Server-rendered, mobile-first sites with service architecture, proof above the fold and enquiry paths on every page.
Explore websites →
03 · Custom tools & web apps
Build what your business actually needs.
Checkers and calculators answer the buyer's question on the page, which is exactly what answer engines and buyers want.
Explore custom builds →Start a project
Tell us what you need. We’ll tell you, honestly, whether we’re the right build partner.
Seven quick questions. If it’s a fit, you’ll be able to book a build call straight away.
