The rental website for the UK's only exoskeleton rental service, and the setup guide that lives on the device.

EasyStride describes itself as the UK's only exoskeleton rental service. It rents a lightweight powered walking exoskeleton, the Easy Stride walking aid, for 3, 7 or 14 days.

The business exists because buying an exoskeleton outright is a large, risky purchase for something you have never tried. Renting for a few days removes that risk. The digital side of the business has to make the same case, quickly, to people who are often renting for a parent or partner, and then support them once the box arrives.

A powered walking exoskeleton is unfamiliar and physical. Visitors arrive with three questions at once: what is it, will it work for me or the person I am renting it for, and what happens if something goes wrong. A normal product page answers the first and hopes for the best on the other two.

Rental adds its own decisions: how long to rent for, what it costs, what is included, how delivery and returns work. And once the box arrives, someone who may not be confident with new equipment has to fit a powered device over their clothes, without reading a manual, in a hallway.

So the brief was to build a rental website where a first-time visitor can understand the product, trust the company and complete a rental, and to carry that support onto the device itself with a guide the renter opens by scanning a code.

The rental website, easystride.co.uk

A rental site built around the three rental periods, 3, 7 or 14 days, that explains the product before it asks for anything. The homepage states the offer plainly, a "Check it's right for me" path qualifies the renter before they commit, and product, instructions, about, FAQ and contact pages carry the reassurance a first-time renter needs: what is included, how delivery and returns work, who to speak to. Rentals open through a waitlist for priority booking, with a phone route beside every call to action for people who would rather talk. Automika is credited on the live site.

The QR-linked video setup and removal guide

A small, mobile-first web page reached by scanning a QR code on the device itself, so the support continues after the box arrives.

• Two short videos. “Put on”, about three minutes, and “Take off”, about two minutes, behind a simple two-tab control so the renter only sees the one they need.
• The steps listed beside each video. Putting on: prepare the device, adjust the hip width, secure the waist belt, fit the leg braces, power on and check the lights, select the walking mode, power off safely. Taking off: turn the device off, remove the leg clips, undo the waist clip, close the hip width, place it back in the box, lock the box.
• Written instructions under each video for anyone who prefers to read, with the practical details the video moves past quickly: hold the power button for four seconds, leave about two fingers of space between knee and brace, place the left side in the box first.
• A safety note before you start (make space, sit down or ask someone to support you), a “need help?” prompt to stop if anything feels uncomfortable, and a fallback message if a video fails to load.
• Built to load fast on a phone. No app, no login, no paper manual. The renter scans the code in the hallway and the right video is playing within a few seconds.

The guide is the kind of small, useful build covered under custom tools and web apps.

The website does the explaining and the reassuring and takes the rental; the guide takes over once the box arrives, because a renter who cannot put the device on is a lost customer whatever the website looks like. Both follow the same rule: ship the smallest useful thing, then let real renters decide what comes next. The website side is the kind of work our websites page describes; the guide is covered under custom tools and web apps.

As rentals open from the waitlist, we measure how first-time visitors move from explanation to rental: which rental period they choose, where they hesitate and which reassurance they read before committing. That evidence decides what changes next.

We will also learn from support calls whether the QR guide is doing its job, and extend it if renters keep asking the same question. When there are figures worth sharing, and the client is happy for us to share them, they will appear here.

The live rental site on desktop and on a phone, then the QR-linked guide renters open on the device: two short videos, put on and take off, with the steps listed and written instructions underneath.

The rental website (websites), the QR-linked video guide (custom tools & web apps), and conversion-led page structure with reassurance built around every call to action.